To generate higher levels of visitation, visitor expenditures, and guest satisfaction, Haywood County must have as its strategic aspiration to become more relevant to more people. In many ways, the county is experiencing a transition from a destination experience rooted in the 20th century to one grounded firmly in the 21st . That means it must rigorously evaluate both its marketing approach and its visitor experience. This report identifies and recommends 14 strategies for the county to pursue in order to become more competitive as a destination.
Group Sales Strategic Plan
- Utilize Haywood County’s numerous event and meeting venues to drive group bookings that will generate new room nights and increased visitor spending across the entire county.
- Seek out opportunities to generate county-wide economic impact through meetings and events that facilitate activity in multiple communities.